At the same time, they cannot be distracting or inaccurate. To serve the best performance, the subtitles you add should be high-quality providing all relevant information. ‍ Creating Subtitles That Work for Different Types of Audiences and ContentĬaptions and subtitles both can provide information that enriches the viewing experience. Format the videos for different places you’re submitting to.Always remember this: Subtitles or captions are not there to distract people from the video but enhance the video-watching experience. It’s a good idea to customize subtitles with fonts, colors, sizes of your liking. This guide is more of an attempt to present all possible options before you and show you their pros and cons so you can pick the best match for your brand. I won’t attempt to lead you to the best font for subtitles. I’m going to cover how to use subtitles in a way that helps you reflect the personality of your brand, while also ensuring viewers can easily understand the text. And in doing so, we turn down the benefits of added engagement to our content. Or maybe we just feel like we don’t have time to add them. This not only underscores the importance of subtitles but also turns them into a primary medium of communication for your social media videos.Īs content creators, not all of us are on board with the idea of cluttering our videos by adding subtitles to them. And how you can create the right kind of content. The numbers give us plenty of insights into how people consume videos on social media. On Facebook, the world’s largest social media platform, videos tend to autoplay in the feed and are muted by default. But even if that weren’t the case, you simply cannot do without subtitles if you’re doing video marketing.Ĩ5% of people who watch a video on Facebook do so with no sound on.

They’re also great for anyone hard of hearing and who wants to follow what you’re saying. On YouTube, subtitles provide you with strong SEO benefits, helping you reach a massive audience by ranking on both Google and YouTube search.

Subtitles are a proven way to increase engagement of the content you’re creating. That’s why adding subtitles with the right font is the key to creating a rich video experience. The right subtitle font ensures that viewers don’t face trouble understanding the text. Subtitles help viewers understand the video even without any sound.

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